Sunday, April 10, 2011

Intel’s newest ad displays performance in a rich context.

Love this commercial for Intel.  It displays the capabilities of the 2nd generation i5 processor through rich storytelling of a chase scene; this chase scene is brought to life by multiple tools utilized on the Internet and a desktop.  Performance of the story’s progression is not affected by the multiple tools that are opened and playing which most multi-taskers can relate to.

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