Products made by wind power get a logo
You are at a store about to purchase a new bike (maybe new dishes, a new TV, etc.). You notice on a comparable model a symbol…one that lets you know what energy supply source was used in the manufacture of the product. Does this change your decision of what model or brand to purchase? Would you find this important to know? Is it a right to know? Does this logo create “purchaser empowerment”? Or does it add confusion?
WindMade believes it can have an effect. By introducing a new logo (see the top of this post for the new logo), it strives to have a consumer pull impact; consumers will become more informed in the energy used to create products, they will look for the logo, and demand that more products carry the logo (thus, be made by wind-powered energy vs. non-renewable energy sources).
The impact will be felt in purchasing behavior. However, the general public and consumers must first be informed of the logo; more importantly educated about the “what’s in it for me?” or “why should I care?” elements of wind power.
My mind goes to other broad-base issue campaigns. Some successful, some not. Here are a few to ponder: “Made in America”, LEED Building certifications, anti-littering, and anti-smoking campaigns. How would you position this campaign? Will the logo change the general buyer populations’ perspective?
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