Retailer, Target, Gets Even More Smartphone Savvy
Retailer, Target, gets even more smartphone savvy
Nielsen now estimates that one-half of Americans will possess a smartphone by the end of 2011. Target has embraced the tool and technology releasing a series of functional applications for its shoppers. It has followed this up with a mobile gift giving announcement. One can now purchase a Target gift card and immediately notify the recipient via her smartphone. The recipient is given a surprise or a nice event as they go about their normal routine day. Better yet, she can also utilize the card with her smartphone as the bar code is supplied with the message.
The giver will also receive notice when the recipient has opened the message which provides assurance to the buyer in their “evaluation” phase of the purchase cycle.
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