In 2010, I posted that companies must make mobile websites a necessity.
I cited four main reasons in a previous post (http://consumerologist.posterous.com/no-longer-an-option-mobile-websites):>
· Your audience is no longer tethered to a computer for information.
· Your audience reaches out to your company/brand on their smartphone.
· It is more useful to your shopper.
· There is a new generation growing up on smartphones.
I believe that these four reasons are still relevant—actually more so now. There are more reasons to revisit this.
· Smartphones are the last thing owners check at night; they are also the first thing they turn to when they wake up. Over one-half of American smartphone owners sleep with their phones. They use them as more than phones; these devices serve as their alarm clocks and even their remote controls. However, they also serve as their first access to news and the outside news in the morning. In short, smartphones are the adult security blanket.
· The devices are increasingly becoming the first pathway to the Internet. Outside of the home, we already know that consumers are frequently turning to their smartphones for information when in a store, walking down the street or at a coffee shop. It acts as a quick source for information, directions guide, and decision influencer. Yet, the smartphone is playing this role for its owner at the home too. Owners tend to have their mobile phones by them when watching TV, making out the grocery list or having a discussion at the kitchen table. They turn to their smartphones quickly. It is seen as the convenient Internet appliance vs. even the laptop.
Mobile has evolved our perception and behavior. It has altered our decision-making paths. Smartphones are providing instant access to the Internet for many. Adolescents are coming of age in a world where the Internet has always been at their fingertips…anytime they needed or wanted it. We truly live in an always-on society.
If mobile websites and applications are becoming a consumer’s/user’s first access wave to your web presence…they why aren’t companies still treating it as such?