The Consumerologist

Month

May 2010

10 posts

Edible Crayons by Luxirare

I had to share this. I absolutely love it. Thank you to thecoolist.com and @brainpicker (Twitter handle) for sharing. Edible Crayons by Luxirare

These delectable looking edible crayons are chock full of a healthy dose of nutrition and no shortage of creativity.  The Edible Crayons by Luxirare are hand-made health bars featuring colorful ingredients like freeze dried strawberries and raspberries for red coloring, dried carrots and apricot for orange, kiwi and pistachio for green and almonds and prunes for brown.  The ingredients are pressed together in a mold and sealed with a sweet bond of melted marshmallow.  After they dry, they are packaged with paper crayon tubes and inserted into a simple white box in the shape of the classic crayola crayon design.  The result is stunning in both packaging design and flavor, showcasing healthy creativity from the brilliant minds at Luxirare. [luxirare via notcot]

Edible Crayons Gallery





via thecoolist.com

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May 28, 2010
Top 10 Apple Markets In The US: See The Cities That Buy Apple The Most (PICTURE)

Top 10 Apple Markets In The US: See The Cities That Buy Apple The Most (PICTURE)

Huffington Post   |  Bianca Bosker

A recent map of iPad early-adopter hotspots revealed where higher concentrations of Apple fans lie.

Now, new data from Experian Simmons offers an even more precise view of the US cities that are the biggest consumers of Apple products.

The company’s survey of over 200 “designated market areas” (a.k.a “cities”) shed light on Apple’s top 10 markets in the US.

Here are the six largest Apple markets, with data, commentary and ranking from Experian Simmons. The full list is available here.

Check out the survey’s findings, then scroll down to see a “heat map” of the top Apple markets.

1. San Francisco-Oakland-San Jose, CA: With Silicon Valley and Apple headquarters located squarely within the market’s boundaries, it’s no surprise that the San Francisco-Oakland-San Jose DMA ranks number one in the nation for owning or using one of the core Apple products. Residents here are 49% more likely than the average American to own or use an iPod, iPhone or Mac computer.

2. Boston, MA: Almost one-in-three adults in the Boston DMA (31.3%) own or use an iPod, iPhone or Mac computer making area residents 45% more likely than average to be Mac maniacs.

3. San Diego, CA: San Diego-area residents are 42% more likely than the average American to be toting around an iPod, chatting on an iPhone or computing on a Mac. In fact, 31.8% of the San Diego DMA’s 2.2 million adults are admitted Mac users.

4. New York, NY: Anyone can tell you that iPhones are about as common in New York City as taxis, which supports the fact that there are roughly 4.9 million Mac-users in the New York DMA. Of the almost 16 million adults in the area, 30.4% use either an iPod, iPhone or Mac computer.

5. Washington, D.C.: Residents of our nation’s capitol can agree on at least one thing: their love for Apple. D.C.-area residents are 39% more likely than average to be found listening to an iPod, chatting on an iPhone or tapping away on a Mac computer.

6. Chicago, IL: The Chicago-area’s eight Apple stores should keep plenty busy serving the DMA’s 2.1 million adults who currently use one of the three core Apple products. An estimated 29.4% of adults in the Chicago DMA use iPods, iPhones or Mac computers, making them 36% more likely than average Americans to be Apple consumers.

via huffingtonpost.com

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May 18, 2010
5 things that every new app should do.

5 things that every new app should do.

Posted by Brad McCarty

It’s only been a couple of days since I’ve been editing here at TNW’s Apps Channel, but I am seeing a trend already.  We get a lot of application review requests…and I do mean a lot.  Sadly, it seems that many of them are clones or simply don’t fill enough of an existing need.

So with that in mind, here’s a quick list of 5 things that every application should do, and hopefully do well.

1 – Fill a Void

Why would you open a URL shortening service, right now, unless it were specific to your site?  There are already tons of them, and a few are widely accepted as standard.  This is the problem that I see more often than not.   Unless you’re changing the game, stay on the sidelines.  Adding features to an application that already exists doesn’t mean it needs to be a new application.

2 – Do it Better

If you’re developing an alternative to something, it should be better than the original.  This goes along somewhat with point #1, but is deserving of a talk all its own.

When Opera Mini got accepted into the app store, there was a load of excitement.  People flocked to try an established browser, other than the iPhone’s built in Safari clone.  Then, a few days went by, and people stopped using it as much.  Why?  Because it simply wasn’t better than what already existed.

Opera made the same mistake that many other developers and companies make.  You can’t rely on your name or reputation to carry your lagging application to the victory stand.  If it’s not truly innovative, or has too many bugs and gremlins to work correctly, then either fix it or scrap it.

3 – Be Easy

Nothing tweaks me more than a brilliant application with a crummy UI.  If we look at Facebook as an application, the UI is wonderful…unless you need to make changes to your account.  Getting lost inside of a thousand menus is no fun for anyone.

Want a sure-fire way to win hearts?  Do one thing and do it very, very well.  The same philosophy applies to so many things: just be easy to use.  If you hand your application over to your friend and they look confused, then you’re doing it wrong.

Need an example of this?  It’s a gigantic pain in the tail to sign into my bank’s website.  But if I pick up their iPhone app, all I have to do is enter 4 numbers on a pad.  So, guess what I use to check my balance.

4 – Listen to the Noise

The #1 thing that I hear back, in comments, when we talk about apps is very simple: this doesn’t do what I want it to do.  Let’s face it, there are very few original ideas left.  So in order to make an application shine, you need to listen to what people are grumbling about with the current offerings.

A lot of times developers (and writers and artists and…) will take a line of “artistic integrity” when it comes to what they’re making.  They have it so stuck into their head that their application will do “X”, and it will do it in this exact way.  So often, though, all people want is for something to be done a bit differently.

Again, go to the friend pool before going public.  Have your best friend’s mom use your application. See what she has to say about it.  If it’s confusing to her, or she’d like it to work differently, take that into consideration.

5 – Learn About Us

Sure, some people think it’s a privacy invasion. Others think it’s just creepy. But really, there’s nothing more impressive to me than adaptive software. If I spend some time in your application and you find that I do only one thing, then why not make it easier for me to do that one thing?

It really comes down to a matter of form versus function anyway. All of your main functions should be simply laid out. If they are, then I don’t have to worry about it anyway. But if they’re not, and you find that I’m using a function that’s buried deep inside of a menu, why not find a way to allow me to access it faster?

Windows (I know, I’m putting on the flame suit) does this very well with the Start Bar. When I press the Start button, I see an easily accessible lists of my most recently used applications. Of course, this is easier to do in a dynamic piece of software such as Windows, but it should still be workable in others.

So that’s it. Take these 5 things and run with them. The first developer to implement these and then send me an app to review, I will highly praise.

via thenextweb.com

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May 18, 2010
Sometimes we just need a reminder: it is the small delightful actions of your brand that leads to big embraces by your customers

I love coffee houses.  I first fell in love with them as I backpacked my way across Europe as a young adult.  The aura was encaptivating…the aroma, the sound of the expresso machines, the clink of the china, the boisterous discussions and debates going on around me, the lovely tables and chairs from which to rest my weary feet, and the ability to observe the local culture.

Now, I am a working professional.  I still love coffee houses, but for different reasons.  I can get a good a cup of coffee on my way to the subway station during my morning commute.  I can get a HOT cup of coffee in the winter time on my way to the subway station during my morning commute.  I will always bump into one neighbor or another at my local cafes.  They are great places to work when work beckons after hours.  They serve as thriving and bouncing alternatives to the bar scene.

I am sure I am not the only one who prefers different cafes and different locations for different purposes.  There is one that I go to for a wonderful outdoor patio on a bright sunny day (a great place to read the Sunday paper or browse articles on one’s iPad).  There is another nearby that offers free wifi and excellent tables to work/study at—though packed at all hours, it remains relatively quiet in which I can get alot of work done.  There is another that is wonderful to meet a friend or two for a scrumptious bite to eat and strong expresso.  Yet, another to grab a cup of joe and listen to great jazz or local musicians.  Finally, there is one that is great to take visitors to as the baristas are a show unto themselves and one barista has been honored with the best barista in the U.S. title.  Thus, I have many cafes in my repertoire.  I have a few store/coffee brands filed away in my mental cabinet.

There is one that stands out to me time and time again.  The staff is always pleasant, friendly, helpful, but never overbearing.  They almost make me feel as if I am visiting their home; yet, I can stay however long I would like.  The place is clean.  The coffee is wonderful.  What I like most about them is that they delight me in the most simplistic ways.  Today, I received this:

My birthday is coming up.  They knew it was my birthday and ta-da!  (I don’t even remember giving them this information, but I must have at some point—first time I logged in to use the free wifi? Caribou Coffee gift card (but not loyalty card)?). 

I am a marketer….a strategic planner and market researcher who sifts through information.  It is amazing how much information stores and brands have about its customers, but they fail to use it.  In a stressful on-the-go world, I realize how many brands still seem inpersonal to me.  I also am reminded as a consumer, customer and living human being myself, that it is the small things that bring delight to your customers…it is these small things that add up to the big perception and reality of your brand.

I understand that this is not earth-shattering to many.  I then inquire why is it very often not executed? All of the touchpoints of one’s brand can bring a little more happiness to our customers.  (For we do not want the opposite—letting all the encountered disappointments lead to an aggravated view of a brand).

Now, I must leave.  I am heading out for a little sunshine and to enjoy my free drink at a certain coffee house…that I will visit again and again.

(blog post by Anne Gibson)

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May 18, 2010
Why Humanity Loves, and Needs, Cities - Economix Blog - NYTimes.com

April 13, 2010, 8:25 am — Updated: 9:03 am —> Why Humanity Loves, and Needs, Cities By EDWARD L. GLAESER

Nicky Loh/Reuters Residents sit on the waterfront with a view of the Singapore skyline.

 Edward L. Glaeser is an economics professor at Harvard.

For much of its early existence, our species spread out.

Many millennia ago, we left our primordial homes in search of places where fewer people were competing over nature’s abundance. In the 19th century, settlers extended across North America to get access to Iowa’s rich soil and Montana’s mines.

But now humanity is marked more by concentration than by spread. In 2007, one-half of the world’s population became officially urban. One-third of Americans inhabit just 16 large metropolitan areas, which collectively use only a tiny fraction of the country’s land mass.

Given the vastness of the globe, why do human beings choose to live so close to one another?

Understanding the appeal of proximity — the economic advantages of agglomeration — helps make sense of the past and future of cities.   If people still clustered together primarily to reduce the costs of moving manufactured goods, then cities would become increasingly irrelevant as transportation costs continue to decline.

If cities serve, as I believe, primarily, to connect people and enable them to learn from one another, than an increasingly information-intensive economy will only make urban density more valuable.

About 30 months ago, the National Bureau of Economic Research convened a conference on the economics of agglomeration and the fruits of that conference were just published.  As I edited the volume and strongly believe in the quality of its contents, I’m going to draw from it in a couple of blog posts.

Perhaps the clearest reason why people cluster together in cities is that wages and productivity rise with density.

Edward L. Glaeser

The figure shows the 25 percent correlation between the logarithms of population density and 2008 gross metropolitan product per capita (using 2000 Census population numbers).  Per capita productivity increases by 4 percent as population density rises by 50 percent.

But why does productivity rise with density?

The first essay in the book, by Pierre-Philippe Combes, Gilles Duranton, Laurent Gobillon and Sébastian Roux, attacks this productivity puzzle using data on more than eight million French male workers. They are concerned with two potential sources of bias. First, it may be that productivity is causing density, instead of density causing productivity.

Here’s how the four co-authors try to deal with this potential problem. They argue that longstanding geological features of an area — like the quality of a city’s soil — should have little direct impact on productivity in a developed economy today. If they are right, then natural geographic attributes would affect current productivity only indirectly, by increasing population density over time. Researchers can therefore use historical data to try to correct for this reverse causality. They find that the productivity-density link drops little after making this correction.

A second problem is that more skilled people might choose to live in more dense areas.

Across American metropolitan areas, there is a modest (25 percent) correlation between area density and the share of the population with college degrees. To address this issue, the co-authors first control for other types of characteristics of workers and industries. Their more high-powered approach looks at people who migrate from one place to another, and then asks whether wages rise or fall when people move into different metropolitan areas.

By looking only at the wage changes that come with mobility, they are able to correct for aspects of workers’ skill sets and abilities that aren’t captured by years of education.

In their data, they find that about one-third of the connection between density and productivity disappears with this movers-based estimation, which suggests that workers’ ability (beyond what degree they’ve earned) is important.

I found an even larger change when I started using this approach more than 15 years ago, but interpreting these results is tricky.

If cities enable the accumulation of skills, then the movers’ data will understate the true effects of density.   If cities are machines for learning, as suggested by the fact that wages rise more quickly in cities, then a young person who moves from rural India to Bangalore won’t become instantly more productive.

The result on the wage gains of movers suggest that some of the productivity differences across space may reflect the selection of more skilled people into cities.  But in my opinion, they somewhat overcorrect, and eliminate the impact that cities have on learning.  As such, they may be something of a lower bound on the true connection between productivity and density.

Other essays in the volume focus on the changing nature of agglomeration economies. Jed Kolko writes about services, which now dominate most United States urban areas.

Mr. Kolko highlights a fundamental difference between manufacturing and services. For manufacturing firms it doesn’t much matter if suppliers or customers are in the same ZIP code or the same state. Goods are cheap to move. But services seem tied to suppliers and customers that are in the same ZIP code. Since face-to-face contact is so much a part of service provision, they are drawn to the extreme densities of cities.

In the penultimate essay in the book, Giacomo Ponzetto and I ask, “Did the Death of Distance Hurt Detroit and Help New York?”

Improvements in transportation and communication costs made it cost-effective to manufacture in low-cost areas, which led to the decline of older industrial cities like Detroit. But those same changes also increased the returns to innovation, and the free flow of ideas in cities make them natural hubs of innovation. Since the death of distance increased the scope for new innovation, idea-intensive innovating cities were helped by the same forces that hurt goods-producing cities.

Humanity is a social species and our greatest gift is our ability to learn from one another. Cities thrive by enabling that learning, and they have become only more important as knowledge has become more valuable. Understanding what makes cities work is more important than ever.

via economix.blogs.nytimes.com

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May 17, 2010
Untitled

<div style=”width:425px” id=”__ss_4080036”><strong style=”display:block;margin:12px 0 4px”>You Tube Think Video Keynote</strong>

<div style=”padding:5px 0 12px”>View more presentations from Neil Perkin.</div></div>

(via neilperkin.typepad.com)

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May 13, 2010
Silly Haiku

via imgur.com

(http://imgur.com/gallery/VNvdV)
(via: twitter/thebeancast)

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May 9, 2010
Social Media Revolution

 

(via CrowdSpring)

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May 7, 2010
Apple iPad User Analysis | Y! Mobile Blog

Apple iPad User Analysis
  • Posted May 6th, 2010 at 10:54 am by Ginny Hung
  • Categories: General

yahoo_mail_bl498:http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/ —>

There’s no question that the iPad is the latest “it” product, with first-day sales exceeding 300,000 and some analysts projecting as many as 7 million units sold by year’s end.  Inside Yahoo!, we’re just as interested in the iPad phenomenon. Just a week after the iPad’s launch, we began to analyze the behavior of the first iPad users on the Yahoo! network.  While some of the findings were expected, there were a few surprises that popped.

As expected within the classic early-adopter profile, we identified a male skew in the 35-44 age group among these early users.  In fact, among all users, men outnumber women 2:1. Given the economy, people with higher earning power were probably the first to buy the iPad. The first Yahoo! iPad users were 94% more likely to be affluent consumers with solid wealth and strong incomes than typical U.S. Yahoo! users.

The sweet spot for the Yahoo! iPad user is within the 35-44 age category, where the population composition is 36% higher than the typical Yahoo! user. Additionally, iPad users over-indexed within the age ranges 30-54 compared to the average U.S. Yahoo! user.

The demographic profile of the iPad Yahoo! user closely followed the interests on Yahoo! that we would suspect: Flickr, Finance, Sports and News were all among the Yahoo! properties most frequently visited by the Yahoo! user.  Flickr usage by iPad users is 143% higher than average. Because the iPad is meant for Internet browsing and media consumption, visits to Flickr seem to be a logical choice.

One surprising data point is the non-U.S. IP traffic on the iPad that’s coming to Yahoo! During the measurement period, the iPad has only been available for purchase in the U.S. market; however, we observe approximately 10% of IP traffic coming from Europe and Asia Pacific. Specifically, the U.K., France, and Germany are the top countries in Europe, and Taiwan and Hong Kong make up the most traffic in Asia Pacific.

Because the iPad runs on the same OS as the iPhone, it is not surprising to see many iPad users own another Apple product. Nearly half (48%) of Yahoo! iPad users own an iPhone and had visited Yahoo! on the iPhone previously.

We’re going to continue watching this segment closely in terms of what media they’re consuming. Stay tuned for more!

Ashley Cheng
Yahoo! Insights

via ymobileblog.com

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May 7, 2010
Industries Using Google AdWords

via contextured.com & via sociamediagraphics.posterous.com

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May 5, 2010
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