April 2011
1 post
Intel's newest ad displays performance in a rich...
Love this commercial for Intel. It displays the capabilities of the 2nd generation i5 processor through rich storytelling of a chase scene; this chase scene is brought to life by multiple tools utilized on the Internet and a desktop. Performance of the story’s progression is not affected by the multiple tools that are opened and playing which most multi-taskers can relate to. ...
February 2011
2 posts
Ponder...
“People have capal tunnel because hardware wasn’t designed with humans in mind. The same problem exists with digital interfaces—human elements are often left out of code.” (Carolyn Guertin) Posted via email from Consumerologist’s posterous | Comment »
The online newspaper saves the day.
Chicago, like one-half of the country, got hit with a major storm earlier this week. This “snowicane” produced 70 miles per hour winds and 25 feet waves hitting the shoreline from Lake Michigan. It also dumped over 20 inches of snow with the wind creating over 6 feet snow drifts. Lasting over 2 days, it produced a snow day for most on the second day. The city owns approximately...
January 2011
5 posts
Everyone is accessing the web via...
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Products made by wind power get a logo
You are at a store about to purchase a new bike (maybe new dishes, a new TV, etc.). You notice on a comparable model a symbol…one that lets you know what energy supply source was used in the manufacture of the product. Does this change your decision of what model or brand to purchase? Would you find this important to know? Is it a right to know? Does this logo create...
Products made by wind power get a logo
You are at a store about to purchase a new bike (maybe new dishes, a new TV, etc.). You notice on a comparable model a symbol…one that lets you know what energy supply source was used in the manufacture of the product. Does this change your decision of what model or brand to purchase? Would you find this important to know? Is it a right to know? Does this logo create...
Facebook -- Numbers give it perspective
Source: www.nittygriddy.com Posted via email from Consumerologist’s posterous | Comment »
Starbucks evolves its logo and its journey with...
Starbucks has presented its new logo this month which will be phased in later this year. The modified logo is meant to display the company’s move into other products and services in addition to its core coffee offering. The logo is an updated look of its mermaid symbol. Missing is its traditional tri-color scheme, border, and most prominent to the eye, the words: Starbucks Coffee. ...
December 2010
1 post
Retailer, Target, Gets Even More Smartphone Savvy
Retailer, Target, gets even more smartphone savvy Nielsen now estimates that one-half of Americans will possess a smartphone by the end of 2011. Target has embraced the tool and technology releasing a series of functional applications for its shoppers. It has followed this up with a mobile gift giving announcement. One can now purchase a Target gift card and immediately notify the...
November 2010
1 post
How to Have an Idea
How to Have an Idea A Frank Chimero Jam Visit Frank’s Site Pretty much solely inspired in format by this little diddy by Jessica Hische. Thank you to @SouthsideAdguy (Anthony Kalamut) for sharing. Posted via email from Consumerologist’s posterous | Comment »
August 2010
1 post
Today's mindset, perspective and reality of the 18...
Beloit College publishes its Mindset List every year. What is this, you wonder? It provides perspective to the 18 year old entering college freshman’s world. It tells you what they have always known to be true, exist or be of thought; it also tells you products or version they have never known nor use as a frame of reference. I love this list. I wait for it every year. It is enriching...
June 2010
9 posts
No longer an option: mobile websites
No longer an option: mobile websites
My mind has been focused on the adoption and usage of smartphones this week, due to the impending launch of Apple’s iPhone 4G. In the U.S., most mobile users are looking to smartphones for their next purchase/upgrade (of those who do not already own a smartphone). Currently, over 25% of the U.S. population have smartphones. More noteworthy, Nielsen...
Target iPhone app answers shopper's in-store needs...
There is no doubt that consumer are becoming more empowered on the shopping front. With the smartphone, shoppers are able to access a range of informational tools while in the store, in a specific category aisle, and when directly facing a brand or product on the store shelf.
Social media has led to community sourcing through product reviews, customer service reviews, and recommendations. ...
Facebook Facts You Didn't Know
<br />Via: Online MBA Posted via web from Consumerologist’s posterous | Comment »
Much more than a brand. Much more than a...
Powerful. Enamoring. Inclusive. Epic. A story that you need to see more than once. Much more than a brand. Much more than a commercial. (Nike, World Cup 2010 commercial) Posted via web from Consumerologist’s posterous | Comment »
Ocean currents likely to carry oil to the Atlantic
Posted via web from Consumerologist’s posterous | Comment »
22 Social Media Trends
<div style=”width:425px” id=”__ss_2771091”><strong style=”display:block;margin:12px 0 4px”>22 Social Media Trends</strong><div style=”padding:5px 0 12px”>View more presentations from DreamGrow Digital.</div></div> Posted via web from Consumerologist’s posterous | Comment »
The Five Essential Elements of Wellbeing
The Five Essential Elements of Wellbeing What differentiates a thriving life from one spent suffering? WellbeingWorkplaceby Tom Rath and James K. Harter, Ph.D.Adapted from Wellbeing: The Five Essential Elements (Gallup Press) Post A Comment Page: 12 Gallup scientists have been exploring the demands of a life well-lived since the mid-20th century. More recently, in...
Meet Your 7 Fascination Triggers
<div style=”width:425px” id=”__ss_2452358”><strong style=”display:block;margin:12px 0 4px”>Meet Your 7 Fascination Triggers</strong><div style=”padding:5px 0 12px”>View more presentations from Sally Hogshead.</div></div> Posted via web from Consumerologist’s posterous | Comment »
The Five Essential Elements of Wellbeing
Copyright © 2010 Gallup, Inc. All rights reserved. Gallup®, A8™, Business Impact Analysis™, CE11®, Clifton StrengthsFinder®, the 34 Clifton StrengthsFinder theme names, Customer Engagement Index™, Drop Club®, Emotional Economy™, Employee Engagement Index™, Employee Outlook Index™, Follow This Path™, Gallup Brain®, Gallup Consulting®, Gallup Management Journal®, GMJ®, Gallup Press®, Gallup...
May 2010
10 posts
Edible Crayons by Luxirare
I had to share this. I absolutely love it. Thank you to thecoolist.com and @brainpicker (Twitter handle) for sharing. Edible Crayons by Luxirare These delectable looking edible crayons are chock full of a healthy dose of nutrition and no shortage of creativity. The Edible Crayons by Luxirare are hand-made health bars featuring colorful ingredients like freeze...
Top 10 Apple Markets In The US: See The Cities...
Top 10 Apple Markets In The US: See The Cities That Buy Apple The Most (PICTURE)
Huffington Post | Bianca Bosker
A recent map of iPad early-adopter hotspots revealed where higher concentrations of Apple fans lie.
Now, new data from Experian Simmons offers an even more precise view of the US cities that are the biggest consumers of Apple products.
The company’s survey of over 200...
5 things that every new app should do.
5 things that every new app should do. Posted by Brad McCarty It’s only been a couple of days since I’ve been editing here at TNW’s Apps Channel, but I am seeing a trend already. We get a lot of application review requests…and I do mean a lot. Sadly, it seems that many of them are clones or simply don’t fill enough of an existing need. So with that in mind,...
Sometimes we just need a reminder: it is the small...
I love coffee houses. I first fell in love with them as I backpacked my way across Europe as a young adult. The aura was encaptivating…the aroma, the sound of the expresso machines, the clink of the china, the boisterous discussions and debates going on around me, the lovely tables and chairs from which to rest my weary feet, and the ability to observe the local culture.
Now, I am a...
Why Humanity Loves, and Needs, Cities - Economix...
April 13, 2010, 8:25 am — Updated: 9:03 am —> Why Humanity Loves, and Needs, Cities By EDWARD L. GLAESER Nicky Loh/Reuters Residents sit on the waterfront with a view of the Singapore skyline. Edward L. Glaeser is an economics professor at Harvard. For much of its early existence, our species spread out. Many millennia ago, we left our primordial...
Untitled
<div style=”width:425px” id=”__ss_4080036”><strong style=”display:block;margin:12px 0 4px”>You Tube Think Video Keynote</strong><div style=”padding:5px 0 12px”>View more presentations from Neil Perkin.</div></div> (via neilperkin.typepad.com) Posted via web from Consumerologist’s...
Silly Haiku
via imgur.com (http://imgur.com/gallery/VNvdV) (via: twitter/thebeancast) Posted via web from Consumerologist’s posterous | Comment »
Social Media Revolution
(via CrowdSpring) Posted via web from Consumerologist’s posterous | Comment »
Apple iPad User Analysis | Y! Mobile Blog
Apple iPad User Analysis Posted May 6th, 2010 at 10:54 am by Ginny Hung Categories: General yahoo_mail_bl498:http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/ —> There’s no question that the iPad is the latest “it” product, with first-day sales exceeding 300,000 and some analysts projecting as many as 7 million units...
Industries Using Google AdWords
via contextured.com & via sociamediagraphics.posterous.com Posted via web from Consumerologist’s posterous | Comment »
April 2010
1 post
Lego--what's in the box (AR in retail environment)
Posted via web from Consumerologist’s posterous | Comment »
March 2010
7 posts
Facebook website visited more than Google in the...
Facebook Reaches Top Ranking in US Facebook reached an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week. via weblogs.hitwise.com & socialmediagraphics.posterous.com Posted via web from Consumerologist’s posterous | Comment »
A discussion as when customers reconcile their...
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Shamrock Shake and the Chicago River...
Burnett shakes up Chicago’s St. Patty’s Day Leo Burnett celebrated St. Patrick’s Day yesterday by dumping a giant McDonald’s Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the Irish celebration. Some think it looks like littering, but minty ice cream is surely among the least objectionable substances to have been emitted...
Are you ready for the 21st Century?
<p>Are You Ready for the 21st Century ? from Michel Cartier on Vimeo.</p> Posted via web from Consumerologist’s posterous | Comment »
The new luxury brand outet: the vending machine
via zoomsystems.com Experiencing downtime in an airport, I could not help but notice a vending machine selling iPods and other Apple fit-for-travel gear. Recently in a convention center, I also saw and pondered the Best Buy vending machine hawking products next to the soda machine. Interesting. They definitely fulfilled human communication and entertainment needs at specific needs-based points....
8 Things Your Phone Will (Probably) Replace
8 Things Your Phone Will (Probably) Replace By Matt Brian March 1, 2010 Phones have evolved to allow us to take everyday tools and gadgets and incorporate them into a little device in our pockets. Just as the first handsets replaced long distance radio receivers, smartphones are allowing us to replace a whole host of devices...
Skinput: Appropriating the Body as an Input...
via youtube.com Posted via web from Consumerologist’s posterous | Comment »
February 2010
13 posts
My Facebook Status Cloud
Download now or preview on posterous Status Cloud from FB 2.28.10.pdf (114 KB) My status cloud from the last 3 months of Facebook posts. I like to see what my head was wrapped around during those months, what was of human interest, and what major events impacted discussion.The application can be found at Facebook (aptly named Status Cloud). Its...
I am an Account Planner/Brand Strategist for the...
(This is a work in process meaning this post will be routinely updated.) 1. I like to take things apart to see how they work…then put them back together, though maybe in a new way. 2. I love to solve puzzles 3. Humans are fascinating to me. All things about them: behavior, environment, tribal tendencies, emotions, learning, adoption… 4. I find myself people watching all the time ...
“Attention Chicago El Passengers: Next stop, Apple...
Apple is building its newest Chicago retail store in the Clybourn corridor area. Directly next door to the planned retail location is an antiquated subway stop (or as Chicagoans refer to it: “the El”) long in need of a renovation. Chicago has been renovating many of its stations, most notably all stations on the Brown line and high-traffic stops (or those that gain high exposure by tourists, in my...
P&G Olympics ad--"To their moms, they will always...
Airing during the 2010 Winter Olympics. I believe the commercial is simply titled “Kids”. Emotional. A journey. Parenthood. Nostalgia. Ad agency: W+K Posted via web from Consumerologist’s posterous | Comment »
The future of print media
Two magazines, Wired and Sports Illustrated, have unveiled interactive digital concepts for their magazines. New technology is changing peoples’ behavior which in turn will change these same peoples’ attitudes, needs and expectations. Live, Inspire, Create. Posted via web from Consumerologist’s posterous | Comment »
Coca-Cola in Social Communities
Coke’s ‘fans first’ approach in social communities View more presentations from iStrategy.
Coca-Cola “Fans First” Approach in Social Communities
Slideshow Presentation by Michael Donnelly, Worldwide Interactive Marketing, Coca-Cola
(Slideshow found by @KevinKent on Twitter. Also found on www.digitalbuzz.com)
As a planner in advertising, the heart of this...
Infographic: Why Buy Local First- PSFK
via psfk.com Interesting post found on PSFK.com Posted via web from Consumerologist’s posterous | Comment »
The Web Is Social
« believe Infographically Speaking: Digital Media Written by admin. Posted on February 10, 2010. Filed under Uncategorized. Bookmark the Permalink. Post a Comment. Leave a Trackback URL. via thewebissocial.com The revolutionary marketplace… The customers have...
The 1980s: The Golden Age of Commercials -...
The 1980s: The Golden Age of Commercials Remember the 80’s? Television had really hit a stride in this exuberant decade, and it wasn’t just the sitcoms, Saturday morning cartoons, and prime-time soaps, but the segments that filled the voids between. From the ones you can’t help but remember to the ones you wish you could forget, here are the commercials that will be with...
CHART OF THE DAY: Facebook Catching Up To Google...
the engagement we are seeing with us. We just can’t keep up with that [Facebook’s] kind of engagement.” Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday via businessinsider.com Posted via web from Consumerologist’s posterous | Comment »
Account Planner's View: Homeowners emerging...
A Consumer Strategist/Account Planner’s View:
New Perspectives: Consumers emerging core values for their homes
The “Great Recession” leaves a lingering imprint on American consumers affected and deeply shaken by its impact. Priorities and values which strongly shifted during the recession are now moderating to a sustainable realistic application. Exuberance and grandeur...