The Free Fall Seen Around the World…through social media.
Many will know where they where when they watched Felix Baumgartner’s record setting free fall and 24 mile jump. Many will also remember how they heard of it and watched it. Likely, there were watching on a social media site, as well as sharing and commenting on social media platforms.
In the United States, TV coverage was limited to the Discovery Channel. Twitter, Facebook, Reddit and Tumblr lit up with excitement. Red Bull’s Facebook page garnered 755,622 likes, 21,069 comments and 90,279 over the course of the event. Its YouTube page benefited with an uplifting of Baumgartner’s many jumps.
For can’t miss, once-in-a-lifetime, “I’ll always remember where I was” events, we no longer gravitate to TVs or radios, we pull out our smartphones…we may sit down to watch…we Tweet, we text, we upload, we share…we connect with our friends and family right where we are.