Monday, November 26, 2012

Next time you think of the Cloud, think again.  What is the Internet, really?

Monday, November 19, 2012
Friday, November 16, 2012

This is guaranteed to put a smile on your face.  An impromptu tune and great howling voice. Happy Friday!

Monday, October 22, 2012

"Unlock the 007 in you":Coke Zero promotion in Europe.  This experiential marketing promo was filmed in Belgium to be exact.  Unsuspecting thirsty commuters were given a James Bond-esque challenge.  If they were able to accomplish the task in the allotted time frame then they were rewarded with tickets to the new Bond flick, Skyfall.

Smart, challenging and plays into everyone’s need for their 5 minutes of fame.  It made the ordinary (getting a soda) extraordinary.

Friday, October 19, 2012
Tuesday, October 16, 2012
Tuesday Inspiration:

Tuesday Inspiration:

Monday, October 15, 2012

The Free Fall Seen Around the World…through social media.

Many will know where they where when they watched Felix Baumgartner’s record setting free fall and 24 mile jump.  Many will also remember how they heard of it and watched it.  Likely, there were watching on a social media site, as well as sharing and commenting on social media platforms.

In the United States, TV coverage was limited to the Discovery Channel.  Twitter, Facebook, Reddit and Tumblr lit up with excitement.  Red Bull’s Facebook page garnered 755,622 likes, 21,069 comments and 90,279 over the course of the event.  Its YouTube page benefited with an uplifting of Baumgartner’s many jumps.

For can’t miss, once-in-a-lifetime, “I’ll always remember where I was” events, we no longer gravitate to TVs or radios, we pull out our smartphones…we may sit down to watch…we Tweet, we text, we upload, we share…we connect with our friends and family right where we are.

Chanel No. 5 launches its new campaign with its first ever male spokesperson.

Chanel No. 5 reaches out to Brad Pitt to represent the brand.  The ad relies more on the aura of its spokesperson rather than the brand itself.  The brand is a classic icon; as such does it need to continually use high-wattage celebrities to sell its perfume?  The bottle and “No. 5” conjure up images of sophistication, elegance, excellence, and flawless. I believe the bottle represents more than Brad Pitt could ever tell me. 

Furthermore, the version of Brad Pitt portrayed in the ad is not the image I believe represents Chanel No. 5.  This Brad Pitt is the scruffy one, the relaxed one who is on a hiatus…not the one who walks the red carpet.  This is the “B-game” Brad Pitt.  Chanel No. 5 always brings it A-game.  Placing it on, I am transferred to elegance and sophistication that I don’t feel here. The words of the campaign fit, but the image does not.

Friday, October 5, 2012
Remembering Steve Jobs:
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Remembering Steve Jobs:

“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”


“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

Thursday, October 4, 2012

Facebook’s first commercial

Facebook gets right to the heart of it in its first commercial; stating it’s reason for being…to connect you to others.  It puts itself right up there with other “connection” inventions (or gamechangers) including the bridge, the telephone, and the chair.

Does it really have to advertise? Facebook really has no competition so it has not reached a point where it must give multiple product benefits or attributes of its service to win you ever.  Instead, it strikes an emotional chord, one that reminds you that in it’s simplicity it meets a fundamental human need…companionship and knowing that others care (and not feel alone). 

I have often pondered if our lives online have made us more alone.  After all, it is easier to talk with your already formed support group via digital platforms than go into the big world and meet new people to hopefully form trusting friendships.  Do our online lives allow us to truly live in the moment or do we become spectators of other people’s lives wasting away our own waking hours?  After viewing this ad, I find myself pondering this more. 

Sunday, August 5, 2012
Friday, July 6, 2012
Sunday, June 17, 2012
I love these quotes from Dr. Seuss.  As I child, I had no idea so much wisdom could be found continuously in his writings and stories.  Words to live by…

I love these quotes from Dr. Seuss.  As I child, I had no idea so much wisdom could be found continuously in his writings and stories.  Words to live by…

The Evolution of Gaming

The Evolution of Gaming